Web Links Best Practices

Resources:

https://www.sitepoint.com/link-text-best-practices-desktop-mobile/

• Differentiate linked text from unlinked text.
• Differentiate visually between visited and unvisited links.
• Make link text work in context.
• Make it scannable (that is, make it work if not out of context, then without the context of the sentence that includes it).
• Keep it short but predictive of what users will get when they click.
• Put the words related to that prediction at the start of the link text.

https://www.nngroup.com/articles/113-design-guidelines-homepage-usability/ sections #34-39