Web Forms Best Practices
Before you start
Before you go into any survey tool or write any questions, be sure you know:
- Exactly what you want to find out
- From whom
- How you’re going to use that information when you're done
Writing your form
Your opening text should clearly explain the purpose of the form and how their information will be used. If it's a longer survey, include how long the form might take to complete.
Organize your questions in ways that build comfort and confidence. Start with easy questions before moving on to more difficult or sensitive ones. Don't ask sensitive questions unless you need to.
Group your questions together logically. If there's a "normal" order to how people think about the information you want, use that to make it easier for them!
In phrasing your questions, be brief and grammatically simple. Use words that will be familiar to your audience.
If you're surveying people for their opinions, try to avoid leading questions and biased language. You may also want to randomize the order of list options, allow people to skip questions, or allow people to answer anonymously.
Looking for more helpful tips on creating good surveys? Check out this presentation from Content Strategy Incorporated.