Web Links Best Practices

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  • Differentiate linked text from unlinked text.
  • Differentiate visually between visited and unvisited links.
  • Make link text work in context.
  • Make it scannable (that is, make it work if not out of context, then without the context of the sentence that includes it).
  • Keep it short but predictive of what users will get when they click.
  • Put the words related to that prediction at the start of the link text.

https://www.nngroup.com/articles/113-design-guidelines-homepage-usability/ sections #34-39