Utilizing Descriptive Text
To create a better experience for users, write meaningful link text that indicates the link's destination and/or provides a description of the content being linked to.
i.e.: If you were to just see the link, would you know the web page it connects to?
Descriptive text for embedded videos
INCORRECT: A YouTube link that does not utilize descriptive text will appear like this on the page:
CORRECT: A YouTube link that does utilize descriptive text that will display like this on the page: