Utilizing Descriptive Text
From Help Wiki
How to write meaningful descriptive text.
To create a better experience for users, write meaningful link text that indicates the link's destination and/or provides a description of the content being linked to.
i.e. If you were to just see the link, would you know the web page it connects to?
Accessibility Checklist by UW versus http://www.washington.edu/accessibility/checklist/.
Descriptive text for embedded videos
INCORRECT: A YouTube link that does not utilize descriptive text will appear like this on the page:
CORRECT: A YouTube link that does utilize descriptive text that will display like this on the page:
The Evergreen State College celebrates the Class of 2017